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Maple Nectar Soda →
0 calories · 0 g sugar · 2B probioticsFREE shipping on orders of $40+
How a Vermont maple farm open house turned into the world’s only sustainable, renewable sparkling water.
Looking for a warm, fun activity to do with his daughter in the middle of a Vermont winter, Asarasi Founder and CEO Adam Lazar decided to attend a maple farm open house. As the farmer went through the process of producing maple syrups and maple products, Adam witnessed thousands of gallons of sugar-free maple sap water being discarded.
After asking the farmer why he wasn’t using this pure, tree-filtered water, he learned that maple syrup producers use only 3% of the sap collected to make syrup and maple products. The remaining 97% is pure tree-drawn water that is not used.
The idea was born that tree water was a new plant source of incredibly pure, organic water that had never been tapped, and Asarasi was born. Asarasi has created the world’s only sustainable and renewable sparkling water.
Follow along: Asarasi on Instagram · Asarasi on LinkedIn
As featured in FoodNavigator-USA · The Dieline · The Shelby Report
The world’s only USDA Organic, plant source for pure water.
2 billion+ DE111® probiotics in every can.
0 calories, 0 sugar, no sweeteners. Ever.
A potential new source of revenue for family maple farms.
Adam Lazar · Founder & CEO
Adam Lazar founded Asarasi, Inc. after watching thousands of gallons of maple sap water get thrown away at a Vermont farm open house. He created Asarasi Sparkling Tree Water from that clean, organic water that once boiled off in sugarhouses, and later Nekter Pop: the world’s only maple nectar soda.
He built the network of family maple farms that supplies every can, and leads the company as Founder & CEO.
Aku Orraca-Tetteh · Co-Founder & Ambassador
Asarasi’s co-founder, Aku Orraca-Tetteh, brings the brand to life on stage and beyond. Best known for vocals and keys with Florence + the Machine, Aku is also the brand’s ambassador, sharing a drink you can trust with fans and communities around the world.
Aku’s mission reaches past the cooler aisle. He serves on the board of Project Zero, working to protect coral reefs and 30% of the ocean by 2030, the same care for the planet that goes into every can of renewable tree water.
Sonia Baghdady · Chief Marketing Officer
Sonia Baghdady leads marketing as Asarasi’s Chief Marketing Officer. An Emmy Award-winning host and journalist, she spent more than a decade anchoring the evening news at WTNH News 8 in Connecticut, after reporting and anchoring at WWLP in Springfield, Massachusetts, and News 12 on Long Island.
Today she hosts The Advocates on Hulu and The Advocates Podcast, shining a light on everyday advocates for equality, health and the environment, along with Out100 on ABC and Hulu. She is Executive Vice President and an investor at EP Studios, founder of Alchemiī Labs and founder of LUSHPOP Productions. She brings that storyteller’s eye to every part of the Asarasi and Nekter Pop brands.
Jack Vaughan · Head of U.S. Sales
Jack Vaughan heads U.S. sales, bringing more than 30 years of beverage and grocery sales leadership to Asarasi and Nekter Pop. He spent 19 years at The Coca-Cola Company, rising from market development in Knoxville to Assistant Vice President of Commercialization in New York, where he led sales and marketing teams across grocery, convenience, drug and mass retail, and built Coca-Cola’s first field-based customer marketing organization in the Northeast.
He went on to launch good2grow nationwide, then spent nearly eight years at Boxed Water, leading Eastern U.S. sales as Director of Regional Sales and then Managing Director. Most recently he was Senior Director of Retail Sales at Grupo Jumex, building the sales team for Jumex USA. Now he’s bringing Asarasi and Nekter Pop to more shelves near you.
Catherine Polisi · Advisor, Marketing
Catherine advises Asarasi on brand and communications. She is Founder & CEO of Polisi Jones, a woman-owned strategic advisory firm in Stamford, CT, where since 2014 she has guided companies on C-suite counsel, branding, marketing strategy, media and investor relations, and product launches. She has served as Strategic Communications Advisor to Asarasi since 2021 and founded NAAD Center, a holistic healing center in Stamford.
Catherine gives back as a volunteer sound therapist with Abilis, where she served on the board for more than six years, and as an advisory board member of the India Cultural Center of Greenwich.
Matthew T. Provencher, MD, MBA · Strategic Health & Wellness Advisor
Dr. Matthew Provencher advises Asarasi on health and wellness. An orthopaedic sports surgeon specializing in complex shoulder and knee injuries, he practices at The Steadman Clinic in Vail, Colorado, and is a Principal Investigator at the Steadman Philippon Research Institute. He is also a Professor of Surgery and Orthopaedics at the Uniformed Services University of the Health Sciences and a physician for the U.S. Ski & Snowboard Team.
A retired U.S. Navy Captain, he served as Head Orthopaedic Team Physician for Navy SEAL Teams 1, 3, 5 and 7, then as Chief of Sports Medicine and Surgery at Massachusetts General Hospital and Head Team Physician and Medical Director for the New England Patriots. He has authored hundreds of peer-reviewed publications and received the 2025 Kappa Delta Award.
Brenda Morris · Investor & Strategic Advisor
Brenda Morris and Adam worked together for many years before she became an investor in and advisor to Asarasi and Nekter Pop. Today she advises the company on growth, retail and governance.
A consumer and retail executive and public company director, Brenda has served on the Board of Directors of Boot Barn since 2014, where she is Audit Committee Chair and past chair of the Governance & Nominating Committee, and on the board of iHerb since 2021 as Audit Committee Chair. A former interim CEO and lead director, she is also an executive coach with Design Your Best Life. She is based in the Greater Seattle area and studied at Pacific Lutheran University’s School of Business.
Luke Mansfield · Advisor
Luke Mansfield is the Chief Commercial Officer of Harley-Davidson Motor Company, responsible for leading business growth, revenue and profitability. Before Harley, Luke was VP of Innovation at PepsiCo, where he launched multiple billion-dollar global beverage platforms, and before that led innovation for Samsung Electronics.
Luke holds a master’s degree in chemistry from Oxford University and has lectured on corporate growth at London Business School, Oxford University and the London School of Economics.
Adam von Gootkin · Advisor
A lifelong entrepreneur, Adam von Gootkin formed Highclere Castle Spirits in partnership with the 8th Earl and Countess of Carnarvon, owners of Highclere Castle, the “Real Downton Abbey,” launching the award-winning Highclere Castle Gin and Highclere Castle Cigar.
He is committed to sustainable agriculture and manufacturing, has been featured on Bloomberg, Forbes, Fortune, NBC and ABC, and advises the Queen’s Commonwealth Trust on strategic financing initiatives for young entrepreneurs.
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