Adam Lazar

Founder & CEO


Adam is the Founder and CEO of Asarasi Sparkling Tree Water, which he founded in 2014. With more than 21 years of experience working in product development and product category management, Adam has built diversified consumer product companies. Adam is a veteran entrepreneur, having invented and patented products for several companies, including: the Revision Military Universal Prescription Lens Carrier, which is now worn by 20% of all uniformed personnel in the U.S. Military for ballistic prescription vision correction. He is also the inventor of Circular Polarized Ballistic Eyewear for 5.11 Tactical. Adam holds an MBA in Management from Norwich University, in Northfield, VT and a BA in Management from Hartwick College in Oneonta, NY. He served as an Officer in the Army National Guard.


Catherine Polisi Jones

Advisor - Polisi Jones 


Catherine is the Founder and President of Polisi Jones Communications and a veteran strategic communications and marketing professional, having advised the largest and well-known global brands for more than two decades on their communications and business strategies. She is advising Asarasi's marketing and communications strategies and getting the word out about Asarasi's eco-conscious mission.

Jason Witten

Advisor - Dallas Cowboys


Jason Witten is one of the most highly regarded Tight-Ends in the history of the National Football League and retired in 2021 after his 17th season in the league with 271 games to his record. He is an 11-time Pro Bowler, two-time-first-team All-Pro and the 2012 Walter Payton Man of the Year. Over the years has worked to lead by example on and off the football field and joined Asarasi as an advisor to support the company's mission of creating healthy, organic, plant-based beverages that nourish and hydrate your body while saving the Earth.

Matthew Provencher

Advisor - Fox Sports 


Dr. Matthew Provencher, MD is an Orthopaedic Sports Surgeon who specializes in shoulder, knee and sports injuries/surgery. He is the former Head Team Physician/Medical Director of the New England Patriots as well as Assistant Team Physician for the Boston Bruins and Boston Red Sox. In addition, he has served as the Team Orthopaedic Physician for Naval Special Warfare in Coronado, CA and served 26 years as a Navy Orthopaedic Surgeon. "I believe in the vision and mission of Asarasi to provide sustainable pure and organic water to the marketplace."



Peyton Lambton

Advisor, Ambassador & HGTV Personality

Peyton is a designer and garden and landscape expert who has starred alongside her husband Chris Lambton in shows such as HGTV's Going Yard and DIY Network's Yard Crashers. Peyton aims to find innovative ways to conserve water and protect our natural water sources throughout the U.S. and joined Asarasi to promote this mission alongside the company.

Chris Lambton

Advisor, Ambassador & HGTV Personality

Chris Lambton is a landscaping expert and star of Discovery Plus's Clipped, HGTV's Going Yard, and DIY Network's Yard Crashers. He and his wife Peyton Lambton work together to transform backyards into amazing outdoor spaces for relaxing and entertaining. Chris joined Asarasi to support our mission of transforming the way we consume natural water resources. Chris and Peyton are passionate about water and tree conservation and work with Asarasi to educate others about how to take active steps to protect the Earth.

Paige Nielsen

Ambassador & Professional Women's Soccer Player

Paige is a starting defender for the Washington Spirit National Women's Soccer Team and was named as the 2020 Spirit Players’ Player of the Year. Paige started all nine matches between the 2020 Challenge Cup and Fall Series, earning the “Ironwoman” distinction for the club and played a total of 810 minutes of game time. She joined the Asarasi Paparazzi to support our company's mission of diversity and inclusion, with a focus on promoting women athletes and sports and equality between men's and women's professional sports and salaries.

Tori Huster

Ambassador & Professional Women's Soccer Player

Tori is a co-captain and starting midfielder for the Washington Spirit National Women's Soccer Team and President of the National Women's Soccer League Players Association. Tori became an Asarasi Paparazzi Ambassador in order to promote diversity and inclusion alongside our company, serve as a role model for young girls who play soccer and activate consumers to buy more eco-conscious products in order to better support and protect the Earth.

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